Service SMS vs Promotional SMS vs Transactional SMS
Service Implicit SMS
Service Implicit bulk SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. These should not be intended for marketing.
Service Explicit SMS
Service Explicit bulk SMS is used to send offers, discounts, or updates regarding services to existing customers.
Promotional SMS
Promotional bulk SMS is used to send offers, discounts, or promotions. The messages may or may not be solicited by the recipients.
Transactional SMS
Transactional bulk SMS can only be used by Banks to send OTPs and alerts.
Service-implicit SMS will be delivered to all recipients, irrespective of their consent preference.
Service Explicit SMS will be delivered to customers who have provided explicit consent to receive SMS from your business.
Promotional messages will be delivered to recipients after preference and consent scrubbing.
Transactional SMS will be delivered to all recipients, irrespective of their consent preferences.
Service-implicit SMS can be sent 24 hours a day with no time restriction.
Service-explicit SMS can be sent 24 hours a day, without any time restriction.
Promotional SMS can be sent only between 10 AM and 9 PM
Transactional SMS can be sent 24 hours a day with no time restriction.
Service-impllicit SMS templates can be sent via a 6-character alpha Header approved for your business on DLT platforms.
Service-Explicit SMS templates can be sent via a 6-character alpha Header approved for your business on DLT platforms.
Promotional SMS templates will be delivered with a 6-digit numeric Header approved for your business on DLT platforms.
Transactional SMS templates can be sent via a 6-character alpha-character Header corresponding to the Bank’s name.