Brand name is a sort of signature introduced by the DLT platform.
Brand Name or the “identifying name” of any client needs to be added at the end of every message. This will help the clients to have a really good understanding on who exactly is sending them the message.
To have a better understanding on this “Brand Name”, please find a few examples on how to add your Brand Name.
| Scenario | Scenario 1 : Entities notably called with abbreviations and unique | Scenario 2 : Entities whose abbreviations represent 2 different names, must use complete entity names at the footer. | Scenario 3: Entities whose registered name is different from their registered trademark name, can use their trademark name. | Scenario 4: Entities having multiple brands operated under its registered name, should use their complete brand name. |
| Entity name | Entity Name: “STATE BANK OF INDIA” | Entity name with same abbreviations: National Payments Corporation of India (NPCI); NUCLEAR POWER CORPORATION OF INDIA LTD (NPCI) | Entity name: Bundl Technologies Private Ltd (Swiggy) or Atria Convergence Technologies Ltd (ACT Fibernet) | Entity Name: ADITYA BIRLA FASHION AND RETAIL LIMITED |
| Template examples | Template eg: OTP for online purchase of Rs. {#var#} at {#var#} thru State Bank Debit Card {#var#} is {#var#}. Do not share this with anyone – SBI or State Bank of India | Template eg.1: Amt. of {#var#} for {#var#} ({#var#}) will be credited to ur A/C of {#var#} – National Payments Corporation of India Template eg.2: Amt. of {#var#} for {#var#} ({#var#}) has been generated with the due date of {#var#} – Nuclear Power Corporation of India | Template eg.1: Dear Customer, ₹{#var#} has been deducted from your Swiggy Money (Powered by ICICI Bank) balance at {#var#} . Updated Swiggy Money balance is ₹{#var#} – Swiggy Template eg.2: Dear Customer, Thank you for choosing ACT. Our engineer will visit in the next {#var#} hours to confirm feasibility at your location. – ACT Fibernet | Template eg.1: Congratulations! \n Your shopping has unlocked a gift voucher of Rs.1000 redeemable on Pantaloons.com on Rs.2499 spend. Valid till 15th Dec. TC. Use Code: {#var#} – Pantaloons Template eg.2: As we turn 2 in India, visit the American Eagle store and get a {#var#} OFF on our ENTIRE COLLECTION, exclusively for you! Limited period offer. *T&C apply. Stay safe and keep shopping with us! Learn more – American EagleTemplate eg.3: Congratulations! \n Your shopping has unlocked a gift voucher of Rs.{#var#} redeemable at {#var#} on Rs.{#var#} spend. Valid till {#var#}. TC. Use Code: {#var#} – Louis Philippe |
As of 10th October, 2020, Brand Name inclusion in the Content Templates submitted is mandatory.
The Content Templates that have been submitted before 10th October, 2020 needs to be resubmitted with the Brand Name included in the Template body.
