1. Lead Nurturing
Customer Signs up for Free Trial of a Product
- Day 1: Welcome SMS/email with an Intro Video & a Welcome Phone Call
- Day 3: SMS/Email explaining features of the product
- Day 5: SMS/Email with eBook containing customer success stories
- Day 7: Phone call to find out why the customer has not purchased yet.
- (And so on… until customer pays or opts-out)
2. On-Boarding & Customer Success
Customer Pays for the Product and Starts Using it
- Day 1: Thank You email with link to a Video explaining initial setup
- Day 3: Ideas & Tips to make the maximum use of the product
- Day 5: Videos, articles and manuals on how to use each feature of the product
- (And so on…)
3. Customer Retention
- Day 7: Proactively ask for feedback and problems faced by the customer via email
- Day 9: Phone call to make sure that the customer is happy
4. Up-sell & Cross-sell
- Day 11: Introduction to premium products
- Day 13: Case-study & customer success stories about premium products
- (And so on…)
The above is just a simple example of how a drip marketing campaign can be configured. The drip campaigns should be customized based on the specific needs of each business and its customers.
